Participation is simple
Complete a short form so we can understand what you do and what makes the business interesting.
2. Discuss
If it looks like a good fit, we’ll have a short conversation about the story.
3. Production
We’ll spend a short time at the business/location capturing interviews, photography, video, products, people, and the details.
4. Feature
We then will turn the production into a finished editorial story and publish it through our media channels.
Your business gets the spotlight.
The primary outcome of participating is the completed feature, published through our media channels. The feature is produced and published editorially and you are also welcome to share through your channels. There is no required advertising purchase or production package.
Although this is a new project, below are some examples of my experience with brand storytelling in a longer format as well as shorter social reels.
And you can get even more out of it...
Turn the production into a content library.
A shoot often captures substantially more photo and video than is ultimately needed for the editorial story. Businesses can optionally license additional content captured during production for their own marketing or work with our team to build upon it.
PHOTO
- Founder and team imagery
- Product photography
- Environmental imagery
- Behind-the-scenes imagery
- Lifestyle and detail photography
VIDEO
- Short-form clips
- Product/process footage
- Founder/team footage
- Vertical social footage
- Supporting b-roll
USAGE
Content can be licensed for uses such as:
- Website and ecommerce
- Organic social
- Email marketing
- Digital marketing
- Paid advertising
- Print and other commercial applications
No production fee is required to participate at this time. Additional content is simply an option for businesses that want to get more commercial value from the production.
Editorial story. Commercial content. Two different things.
This exists to tell interesting stories.
The editorial feature is published through our media channels and is the reason for the production. During that production, we may capture significantly more usable photography and video than is needed for the finished story.
Rather than letting that material sit unused, we make selected assets available to the featured business through optional content licenses and/or additional services.
This keeps the editorial feature independent while giving businesses an opportunity to turn the same production into useful marketing assets.
This is for businesses with something to say.
It isn’t limited to a particular industry and we’re especially interested in:
- Independent businesses
- Product makers
- Designers, architects & planners
- Food, beverage and farms
- Hospitality
- Retail
- Craft and manufacturing
- Home services and construction
- Outdoor businesses
- Founders building something unusual
- Businesses with strong local roots
About
Created by Cody Mastel, produced by Polyculture.
Creative director focused on the intersection of business, culture, products, and place. This feature is produced through Polyculture, a creative studio for growing brands. This series sits at the intersection of those two things: telling good stories and understanding how businesses actually grow. NW Wisconsin + Twin Cities area.
